Misty Wade Hovey

Misty has over fifteen years of marketing and communications experience within the public, private and non-profit sectors. She began to appreciate the value of natural capital while working at Parks Canada and Ottawa Tourism.  Promoting pristine landscapes and ecotourism products opened her eyes to the importance of safeguarding these assets and articulating the positive impacts these spaces play.

Previously as Director of Marketing, Digital and Social Media for the Province of New Brunswick, she worked with a variety of stakeholders where she led the development and execution of comprehensive marketing and social media campaigns, promotional activities, video and digital initiatives – ranging from climate change awareness to cycling safety.

At EcoAdvisors, she brings corporate communications, marketing and client relations together to ensure values are aligned and client resources are directed to sustainable initiatives that create a multiplier effect for good: the good of our people and our planet.

Misty has a Bachelor of Business Administration in Marketing from the University of New Brunswick and is fluent in English and French.

Whether it’s fly-fishing, skiing, traveling across the US and Canada hauling a trailer with her extended family (she survived!) or singing and playing guitar around a campfire, Misty enjoys spending time in the great outdoors with her family, including her husband and two busy boys.

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